COTTONELLE

Ran and won the global pitch for Cottonelle off of the bold notion that we wanted to get people to rethink their toilet paper and get them to start treating the skin they don’t see like the skin they do. Beyond creating a contextually relevant campaign, we wanted to share this behavior-changing idea with consumers to transform their relationship with the category, and get them to actually care about what they wipe with down there. Little did we know using a sweet little peach to help us get our point across was going to be so controversial with the networks and spawn its own social campaign.

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