Ran and won the pitch for Chilly Cow ice cream based on the insight that people can pretend they like turkey bacon and kale and fake light ice cream all they want but we know there is a real hungry person deep down inside all of us who just wants to eat all the delicious things. Enter our campaign to launch the newest light ice cream on the block, complete with online video, contextual placements, an influencer seeding program and a tour to save the world of soulless eating one spoonful at a time.

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